Qualcomm - Snapdragon
Qualcomm’s marketing has been directed at a specific category of tech enthusiasts keenly interested in the components used in their devices. As a part of “Snapdragon” branding campaign, a end-user behavior survey was conducted covering key markets – Mumbai and Delhi.
Retail branding and demo units were designed to fit the varied dynamics of the Indian Retail space. A robust team of tech-savvy demo experts deployed deliver the end user behavior dynamics that helped designed the marketing plan for Snapdragon.