Skoda Yeti Performance Drive
- The Yeti was launched and needed a experiential campaign covering maximum ground across India, designed to ensure maximum sales enabled leads.
Solution proposed and undertaken:
- The Skoda Yeti Performance Drive, was planned across 9 cities over 10 weeks (2.5 months) executed by the agency. The cities were selected given demography and enquires generated during the launch phases. Given the urgency and the lack of lead-time, the agency planned a watertight pre-production including RSVP for the drive per city. The campaign was executed over 2 months, covering Chennai, Hyderabad, Bengaluru, Delhi, Gurgaon, Faridabad, Chandigarh, Ahmedabad and Mumbai.
The logistic planning was a key element that would ensure success of the campaign in terms of cost and execution efficiency and brand standards duly complied with across geography.
- 4 different images from 4 cities – showing
- the client appreciation by SKODA signed by client